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FFG: How is the partnership between partnership between Ian, Steve and yourselves?

Very fruitful. I think this is best demonstrated by the fact that Ian, despite his many pressures, decided to write another Fighting Fantasy book - Eye of the Dragon.

FFG: Why the new cover designs?

As with anything that's being sold, whether it's a book or chocolate bar, it needs to be kept looking fresh. The old covers, for all their merits, just weren't acceptable for today's kids (who don't know the books originally came out 20 years ago). In some cases the original artwork was probably good enough but the series needed a 'look' and we felt it better to start from scratch. I have to say that I think most of the covers we've produced are fantastic.

FFG: Why did you choose to launch a TV advertising campaign?

We felt an advert on satellite TV was the most efficient way of telling today's kids about Fighting Fantasy.

FFG: Can you please explain to me after countless emails why book 14 Armies of Death was not produced as a special edition. Many fans can only get issue 14 as a non-special edition and are requesting a special edition to complete the series?

When we did the first TV campaign in 2003, we reprinted 300,000 books in Australia so that we'd have enough stock in the UK. The first printing of Armies of Death was included in this and it wasn't possible to produce a special-edition within this printing. I'm very sorry about this but there wasn't a sensible way round this. It's possible we may do a special edition when we reprint in the future but I don't want to make that promise and then break it.

FFG: How are the sales of the books doing?

Very well although the TV campaigns obviously cost a fair bit of money. The bulk of the sales are coming in the UK but Singapore and Malaysia are also strong markets. Unfortunately, the series hasn't quite caught on in Australia like we would've hoped.

FFG: What can we look forward to in 2005?

Eye of the Dragon is out in April and is certainly one of the best Fighting Fantasy books I've read. Martin McKenna has done an amazing job on the illustrations too. Starship Traveller is out in June and Freeway Fighter is published in September.

FFG: Are we ever going to see the FF Novels, Out of the Pit, Titan: the FF World republished?

Probably not.

FFG: How about Bloodbones?


FFG: What about a new Gamebook by Steve?


FFG: Thank you Simon.

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